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Print versus digital seems to be the ongoing debate in nearly every creative field, including photography, art, and book, magazine, and newspaper publishing—and advertising is no exception. With studies demonstrating that adults spend 47.1% of their daily media-consumption time—that’s 5 hours and 46 minutes—with digital media and only 3.5% (26 minutes) with print, it’s easy to see why advertisers are jumping to ditch traditional channels in favor of digital, social media, and mobile app ads.

A few weeks ago, in our post on maximizing the benefits of your branding efforts, we touched on the importance of creating a set of guidelines after a brand has been established. To maintain consistency of brand and strengthen customer recognition, it’s important that all the decisions that your company and your branding team spent weeks deliberating—colors, typography, logo—be “set in stone” in a brand style guide, accessible anyone who may be responsible for creating or updating any brand-related content.

You’ve spent months working with a branding firm to identify and develop a visual identity, a color palette, a logo, messaging, and more. Decisions have been made and final files have been sent. Now what?