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Have you heard the saying that a picture speaks a thousand words? Brand photography for your business is absolutely no different. In order to cut through the abundance of clutter, companies are making the creation of high-quality imagery more important than ever.

A few weeks ago, we published the Ultimate Beginner’s Guide to Snapchat. So, now that you know the ins and outs of the emerging social media platform, we’ll show you how you can apply this technology to your business to gain exposure to Snapchat users.

Remember when the mid- to late- 1990s were the wild, wild west of web design? Flashing banners, visitor counters, busy backgrounds and eye-straining color schemes ruled the newly-created information superhighway. Neverending copy was pulled straight out of a brochure and smartphones and tablets were something straight out of the Jetsons.

As the saying goes “The only constant in life is change.” And of course, the Internet is no exception.

As new user-experience technologies are developed and discovered, they bring additional challenges for brands to come up with new, creative ways to gain exposure online. That challenge can be even more daunting when even the most simple of discovery tools – the organic search – might eventually become obsolete.

Building a solid public relations strategy isn’t a luxury, it’s a necessity. PR teams are critical to have in place so they can build and maintain a brand’s positive image, bridge relationships with media and influencers, and help a brand stand apart from competitors.

Facebook and Twitter and Instagram, oh my! With so many social media platforms being launched every time you turn around, you may find your head spinning a bit. You’ve probably been hearing all of the buzz about the popular app, Snapchat, but may not know what the heck it is, how to use it or why it’s even relevant. With Snapchat’s rising popularity, we’ve complied a step-by-step beginner’s guide to help you navigate the ins and outs of this social media sensation.

At Paperkite Creative, we love a challenge. That’s exactly what we got when we were hired by The County of Otsego Industrial Development Agency (IDA) — a firm that works to support and promote business and job development in the county — to strengthen its brand and create a more visible and powerful presence in the growing local economy.

Video is such an effective method of delivering your message and communicating who you are in vivid and inspiring detail. And with multiple platforms to share video content, such as YouTube, Facebook and other social media channels, the potential for audience engagement is high. For instance, video content on social media outperforms photos nearly three to one. It’s hard to ignore statistics like those.

Brand pages continue to see organic reach shrink on Facebook, making engagement harder to achieve. Because of this, many brands are turning to promoted posts to reach more fans. Whether your business has the budget of a global brand or a local shop, you can use promoted posts to get your message out to targeted audiences.

Social media is an unequaled tool in terms of content sharing—there is truly no other way to disseminate information as widely or as quickly.