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Many business are familiar with standard landing pages. These types of web pages can range from About Us and Company History to Products/Services and Contact Us. But did you know that landing pages can be create to specifically generate leads?

Happy 2017! As we begin a new year, many businesses evaluate what went right in 2016 and what can be done to improve their marketing strategy moving forward. Now that we’re turning the page on a new year and starting with a clean slate, here are some marketing trends to consider in your 2017 plans:

If you’ve ever been on a long road trip, you know that listening to a great audiobook or your favorite playlist can make the miles fly by in no time. But have you ever tried listening to a podcast?

Paperkite Creative works hard to develop new creative designs and innovative concepts for clients on a daily basis. While the process to come up with eye-catching ads, logos and marketing collateral is a collaborative process, crafting visual communication projects requires a finely-skilled artistry, which comes from our leading designer extraordinaire, Jennifer Tesiero.

Think back to the last place you visited while on vacation. What made it so memorable? Was it the stunning scenery, the salty scent of the ocean, the delicious local food options or impeccable customer service? Or all of the above?

One of the most critical decisions a person will make in their lifetime is where they will attend college. There are so many crucial factors that play into this big decision, such as cost, desired major, extracurricular activities, proximity to hometown and more. But establishing an initial relationship with the prospective student is the first, and perhaps most paramount, step for an institution to take when building brand awareness.

One hundred sixty-nine. That’s how many emails were waiting in my inbox after Thanksgiving Day – after only 18 hours from the last time I cleared them out. A vast majority of them offered up a barrage of Black Friday/Cyber Monday deals…and they also ended up as trash.

Ah, if we could all be as fearless and rebellious as the early 1980s Joan Jett! But unfortunately, we ARE living in a new generation – a generation where everyone is more connected than ever and opinions about a company’s product or service, positive or negative, can run rampant online.

As digital and social media become more ingrained in our everyday lives, online marketing can be really intimidating for businesses who are new to this world. Paperkite Creative knows how important it is for companies to have a guiding resource in these uncharted territories. That’s why we’ve added a new team member to our talent roster to open this specialized marketing path for our clients.

Since Paperkite’s beginnings in Cooperstown, we’ve been looking for a way to reach out to even more businesses in different areas of New York State. One route was to explore the capital region and it’s diverse economy, a unique area due to it also being the seat of the state government. Finding an opportunity to spend more time in such an important region was a long-term goal for our company’s founder, Susan Green.