At Paperkite, we believe that a website is your virtual welcome mat. The first impression that potential customers will have of your business or organization is made online. Whether you’re…
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Social media managers, influencers, and casual users looking to increase their numbers have been engaged in an ongoing debate: should you be posting on social media every day? There are…
Social media is constantly evolving. New platforms emerge while mainstays like Twitter and Facebook are continuously updating, adding new features every couple of months. Hashtags are one such feature that…
As marketers, we are aware of the importance of being deliberate about color choice in our work, whether it be logo design, campaign imagery, or branding efforts. Colors are the…
“The world always seems brighter when you’ve just made something that wasn’t there before.” Neil Gaiman Even under the best of circumstances, finding that spark for creative work can be...
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I am in my second decade of developing websites and while a lot has changed, the questions you need to ask to make your website useful and successful are the...
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Mobile use has been growing steadily for several years now, meaning designing websites with mobile functionality is no longer a cool feature, but a must for your business. Even if...
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Nike. Amazon. Google. Apple. McDonald’s. Admit it: the logos of those five companies popped into your head. Designing a memorable logo is a vital part of the branding process. But what...
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Live streaming has opened up a whole new avenue for companies to jumpstart their video marketing. From YouTube and Facebook Live to Instagram Live and Twitter’s Periscope app, brands can...
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By now we know that video is a crucial component of your marketing strategy. Small businesses especially can benefit from the boost in SEO that video provides. With small businesses,...
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