WHAT’S THE DIFFERENCE AND WHY DO WE CARE? There is one distinct difference between marketing and branding, which is their business function. Simply put, marketing unearths and activates buyers. Branding…
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Repeat after me. Email marketing isn’t dead. While the platform has been around for a while and there are technologies that are generating competing performance stats, users still flock to...
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With over 2 billion monthly users worldwide, Facebook remains a powerful platform for reaching customers. Breaking through the infamous algorithm, however, can be a daunting prospect for businesses trying to...
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Each year, there are more and more technological breakthroughs that impact the digital marketing industry. While no one has a crystal ball (unfortunately!), we’ve put together our list of predictions...
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As of 2016, there were approximately 40.5 million Spanish speakers in households in the US. It’s a number that will no doubt grow, so including bilingual marketing in your branding...
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By now we know that video is a crucial component of your marketing strategy. Small businesses especially can benefit from the boost in SEO that video provides. With small businesses,...
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