Attracting the right audience is key for Destination Marketing Organizations (DMOs) looking to drive economic growth and boost local tourism. One powerful yet often underutilized avenue is MICE tourism. This…
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In digital marketing, reaching the right audience at the right time is key—especially for destination marketing organizations (DMOs) and tourism brands that rely on drawing visitors to a specific place….
The digital landscape of the 21st century is expansive, and as a business owner venturing into digital marketing, you may view the internet as a world of potential new customers….
When it comes to digital marketing efforts, one element that business owners often overlook is the importance of their website in the online marketing process. There are numerous digital marketing...
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As marketers, we are aware of the importance of being deliberate about color choice in our work, whether it be logo design, campaign imagery, or branding efforts. Colors are the…
TikTok Overview By now, you’ve probably heard of the viral sensation that is TikTok. In case you haven’t, TikTok is a video streaming application that has over 100 million users....
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In the world of business, each department is essential in the effort to grow your brand, connect with customers, and boost sales. Marketing and Sales are two sectors of the…
iOS 14.5 Overview This past April, Apple launched its highly anticipated iOS update, bringing us to iOS 14.5. Aside from the usual bug fixes, this update brought big changes to…
Before my internship, if you had asked me what marketing was, I would have told you it's designing and releasing ads to promote a business and its products. While this...
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The holiday season is fast approaching, and while things will look differently this year consumers will no doubt be craving some festive cheer more than ever. With that in mind,...
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