Client projects and workflow is SUPER important in our Paperkite world. Our team needs to work like a well-oiled machine to get the job done and meet important deadlines –...
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Over the course of 2018, we’ve witnessed design and branding that is inspirational, fun and exciting. And on the flipside, work that is, well, not so inspirational, fun and exciting....
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Facebook and Twitter and Snapchat, oh my! Social media continues to dominate consumer connection and isn’t going away anytime soon. Now, with a new year around the corner, here are...
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Each year, there are more and more technological breakthroughs that impact the digital marketing industry. While no one has a crystal ball (unfortunately!), we’ve put together our list of predictions...
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Hanna Bergene may be the newest member of Team Paperkite, but this Cooperstown native is no stranger to the community. As our Social Media Manager, Hanna brings her years of...
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Your business is just getting off the ground and you want to position yourself among your competitors. Branding sounds like a great idea to set yourself apart, but where do...
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As of 2016, there were approximately 40.5 million Spanish speakers in households in the US. It’s a number that will no doubt grow, so including bilingual marketing in your branding...
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Nike. Amazon. Google. Apple. McDonald’s. Admit it: the logos of those five companies popped into your head. Designing a memorable logo is a vital part of the branding process. But what...
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Live streaming has opened up a whole new avenue for companies to jumpstart their video marketing. From YouTube and Facebook Live to Instagram Live and Twitter’s Periscope app, brands can...
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By now we know that video is a crucial component of your marketing strategy. Small businesses especially can benefit from the boost in SEO that video provides. With small businesses,...
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