They say you should never write a food blog when hungry, but I’m making an exception. Being a marketing agency that works with food and beverage brands, I see a...
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Megan Wagner discusses how our new accessibility tool uses AI technology to scan your website and ensure that all of your applications conform to ADA guidelines.
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Can't keep up with recent changes to Facebook and Instagram? Have no fear, Paperkite is here! Our Marketing Strategist Megan Wagner breaks it down for you.
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Production Assistant doesn’t quite convey Elle Kenyon’s important role on Team Paperkite. Production Superwoman, perhaps? Elle’s contributions to our projects are invaluable; on any given day, she moves seamlessly from...
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Mobile use has been growing steadily for several years now, meaning designing websites with mobile functionality is no longer a cool feature, but a must for your business. Even if...
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WHAT’S THE DIFFERENCE AND WHY DO WE CARE? There is one distinct difference between marketing and branding, which is their business function. Simply put, marketing unearths and activates buyers. Branding…
Hello, Paperkite... this is Veronica! The cheerful voice of Veronica Pokorny greets current and prospective clients everyday. Since 2015, Veronica has brought her organizational prowess and positive vibes to the...
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Repeat after me. Email marketing isn’t dead. While the platform has been around for a while and there are technologies that are generating competing performance stats, users still flock to...
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With over 2 billion monthly users worldwide, Facebook remains a powerful platform for reaching customers. Breaking through the infamous algorithm, however, can be a daunting prospect for businesses trying to...
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The feverish pecking of a keyboard can be heard daily at the desk of Kristin Walker, Paperkite’s writer extraordinaire. Kristin joined the Paperkite team in February 2018 and contributes her...
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