Here we are working from home, teaching homeschool, sitting in on endless ZOOM meetings and losing our ever loving minds. The last thing we want to think about is marketing....
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Are you a marketing director for a resort or hotel and just plain running out of ideas for social media posts? You are not alone! Social media is a hungry...
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Owning a marketing agency that works with travel, food and beverage brands is a blast, for the obvious reason that all three make people HAPPY! How often can a marketing...
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I am in my second decade of developing websites and while a lot has changed, the questions you need to ask to make your website useful and successful are the...
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They say you should never write a food blog when hungry, but I’m making an exception. Being a marketing agency that works with food and beverage brands, I see a...
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Since Paperkite’s beginnings in Cooperstown, we’ve been looking for a way to reach out to even more businesses in different areas of New York State. One route was to explore the capital region and it’s diverse economy, a unique area due to it also being the seat of the state government. Finding an opportunity to spend more time in such an important region was a long-term goal for our company’s founder, Susan Green.
A few weeks ago, in our post on maximizing the benefits of your branding efforts, we touched on the importance of creating a set of guidelines after a brand has been established. To maintain consistency of brand and strengthen customer recognition, it’s important that all the decisions that your company and your branding team spent weeks deliberating—colors, typography, logo—be “set in stone” in a brand style guide, accessible anyone who may be responsible for creating or updating any brand-related content.
You’ve spent months working with a branding firm to identify and develop a visual identity, a color palette, a logo, messaging, and more. Decisions have been made and final files have been sent. Now what?
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