Megan Wagner

If you’ve ever kicked on a music streaming service, like Pandora or Spotify, you know that online streaming is the best thing since sliced bread for music lovers. There are nearly limitless stations for every genre, artist, and decade. But online streaming is also quickly becoming a more commonly-used advertising platform.

Have you ever signed up to receive a helpful checklist, registered for an online webinar or used a promo code for a discount online? Chances are, at one point or another, you’ve taken up an offer that interests you or solves a problem that you have. Your brand can also use these inbound marketing tools, called lead magnets, to reach new audiences and give your brand a boost of exposure. We’re answering all of your questions about lead magnets and how you can put them to work to generate new business.

The days are getting warmer and the flowers are emerging from winter’s sleep. It must almost be spring! From festive St. Paddy’s Day celebrations to Easter egg hunts and the kickoff of farmers’ markets, everyone loves all of the fun activities that take place during the warmer days of spring.

For the hospitality industry, providing customers with an incredible experience can be just as challenging as getting them through the door. But how will they know what to expect when visiting a hotel, restaurant or other service-centric business? Enter the power of video.

The pizza is gone, the beer bottles are empty and Super Bowl 51 has concluded in a wild and crazy fashion. The Patriots come-from-behind win was as epic as Lady Gaga’s halftime performance. But how did the all-star lineup of ads stack up this year? Team Paperkite is dishing out their advertising winners and losers from Super Bowl 51.

The football food has been ordered, the beer is cold and the big event is upon us. The creative minds at Paperkite Creative are getting geared up to watch the biggest event in the marketing industry – the Super Bowl ads! Morgan Behnke, Alyssa Roehrenbeck and Megan Wagner are breaking down what to expect, and what not to get our hopes up for, from this year’s round of Super Bowl ads.