Megan Wagner discusses how our new accessibility tool uses AI technology to scan your website and ensure that all of your applications conform to ADA guidelines.
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Can't keep up with recent changes to Facebook and Instagram? Have no fear, Paperkite is here! Our Marketing Strategist Megan Wagner breaks it down for you.
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WHAT’S THE DIFFERENCE AND WHY DO WE CARE? There is one distinct difference between marketing and branding, which is their business function. Simply put, marketing unearths and activates buyers. Branding…
Repeat after me. Email marketing isn’t dead. While the platform has been around for a while and there are technologies that are generating competing performance stats, users still flock to...
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The feverish pecking of a keyboard can be heard daily at the desk of Kristin Walker, Paperkite’s writer extraordinaire. Kristin joined the Paperkite team in February 2018 and contributes her...
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Client projects and workflow is SUPER important in our Paperkite world. Our team needs to work like a well-oiled machine to get the job done and meet important deadlines –...
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Facebook and Twitter and Snapchat, oh my! Social media continues to dominate consumer connection and isn’t going away anytime soon. Now, with a new year around the corner, here are...
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Each year, there are more and more technological breakthroughs that impact the digital marketing industry. While no one has a crystal ball (unfortunately!), we’ve put together our list of predictions...
Read More It’s no secret that big data and analytics is king in marketing. Gone are the days of guessing where your customers found you, what their average purchase was or what...
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Have you heard the good news? Our Cooperstown office has moved and we couldn’t be more like kids on Christmas morning if we tried. We’ve even got some eye-candy inside...
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