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Facebook’s advertising platform has grown and evolved to accommodate a variety of objectives for brands. From short video clips and carousel slideshows to local, geo targeted messaging and retargeting web…

It’s no secret that big data and analytics is king in marketing. Gone are the days of guessing where your customers found you, what their average purchase was or what…

In our last post, we introduced you to the world of influencer marketing and provided six helpful tips on how to get started building your first influencer campaign. If you’re ready to move forward, it’s time to get the deal locked down. Now, we’re diving a little deeper and explaining the next four steps in picking the right influencer for your brand.

It’s no secret that influencer marketing has taken social media by storm and helped thousands of brands gain business-boosting exposure. In fact, a study published in eMarketer showed that nearly…