TikTok Overview By now, you’ve probably heard of the viral sensation that is TikTok. In case you haven’t, TikTok is a video streaming application that has over 100 million users....
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In the world of business, each department is essential in the effort to grow your brand, connect with customers, and boost sales. Marketing and Sales are two sectors of the…
iOS 14.5 Overview This past April, Apple launched its highly anticipated iOS update, bringing us to iOS 14.5. Aside from the usual bug fixes, this update brought big changes to…
Before my internship, if you had asked me what marketing was, I would have told you it's designing and releasing ads to promote a business and its products. While this...
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For the past few months, Paperkite has been lucky to have intern Gabrielle Daigneault, a senior at nearby SUNY Oneonta, work with our team. Gabby has attended our virtual morning...
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Your business is just getting off the ground and you want to position yourself among your competitors. Branding sounds like a great idea to set yourself apart, but where do...
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As of 2016, there were approximately 40.5 million Spanish speakers in households in the US. It’s a number that will no doubt grow, so including bilingual marketing in your branding...
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Nike. Amazon. Google. Apple. McDonald’s. Admit it: the logos of those five companies popped into your head. Designing a memorable logo is a vital part of the branding process. But what...
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Live streaming has opened up a whole new avenue for companies to jumpstart their video marketing. From YouTube and Facebook Live to Instagram Live and Twitter’s Periscope app, brands can...
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By now we know that video is a crucial component of your marketing strategy. Small businesses especially can benefit from the boost in SEO that video provides. With small businesses,...
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