Dan

At Paperkite Creative, we love a challenge. That’s exactly what we got when we were hired by The County of Otsego Industrial Development Agency (IDA) — a firm that works to support and promote business and job development in the county — to strengthen its brand and create a more visible and powerful presence in the growing local economy.

Video is such an effective method of delivering your message and communicating who you are in vivid and inspiring detail. And with multiple platforms to share video content, such as YouTube, Facebook and other social media channels, the potential for audience engagement is high. For instance, video content on social media outperforms photos nearly three to one. It’s hard to ignore statistics like those.

Brand pages continue to see organic reach shrink on Facebook, making engagement harder to achieve. Because of this, many brands are turning to promoted posts to reach more fans. Whether your business has the budget of a global brand or a local shop, you can use promoted posts to get your message out to targeted audiences.