When it comes to digital marketing efforts, one element that business owners often overlook is the importance of their website in the online marketing process. There are numerous digital marketing channels including SEO, mobile marketing, PPC, display advertising, and more. One thing that all of these channels have in common is that they often redirect visitors to your website. Your website is an extension of your ad, so it is imperative that it’s set up to achieve the ultimate goal: making a sale. Below, we’ve outlined the three main reasons why a quality website is key to effective digital marketing.
Reason #1 – First Impression is Everything.
For many visitors, clicking on your ad may be their first introduction to your company. You want your site to be an accurate and favorable representation of your business. The first image your potential customers should see is a clean, consistent brand that they can feel comfortable with, and ideally, impressed by.
Reason #2- A High-Quality Website Proves You’re A “Real” Business.
In the age of internet scams, it’s becoming harder and harder to differentiate between fraudulent and established businesses. Consumers are increasingly distrusting of modern-day internet ads, so when they arrive at your site, they should be greeted by a homepage that speaks to a trustworthy organization. Your website should showcase that your company is more than an ad, you’re real people who have something valuable to offer.
Reason #3- SEO-Friendly Websites Can Improve Your Rankings.
It is a business owner’s dream to be the first search result when users are seeking products or services in your industry. Having a quality website can help you achieve this objective. Some ways to potentially increase your ranking include removing duplicate content from your site, having a website that is mobile-friendly, and including positive, authentic customer ratings and reviews. Taking these steps can put you in better favor with Google’s search algorithm, increasing the efficacy of your digital marketing.
Now you might be wondering, how do I know if my website is considered “quality”? No worries, there are a few generally accepted features that can signify a first-rate website. The first being readability. You want your website to be readable, in the sense that your visuals complement the text, rather than hide it or make it difficult to see. Furthermore, you want the language on your website to be understood by visitors of all backgrounds, excluding unnecessarily advanced vocabulary and complicated industry jargon. Secondly, your website should be intuitively organized and easy to navigate. If the information users are seeking is hard to find, they’re not going to go searching on your site, they’re going to move on to the next business in the search results. You want to highlight the most important, need-to-know information on your website’s homepage. Finally, your website should facilitate a positive user experience. This includes elements such as quick loading times, operational links, and an overall functional interface. All of these individual features combine to form a high-quality website with the potential to turn visitors into customers.
Here at Paperkite, we have extensive experience in digital marketing and website design. Whether you’re confident in your website and looking to dive into digital marketing, or you’re working on enhancing your online presence, our team is here to help. Make an appointment to discover the various ways that our team can help you elevate your business.
