The holiday season is fast approaching, and while things will look differently this year consumers will no doubt be craving some festive cheer more than ever. With that in mind, we have some strategies for making sure your brand’s holiday campaign leaves you poised and ready for 2021 with new leads and followers.
Take a Look Back
Maya Angelou once said “You can’t really know where you’re going unless you know where you’ve been.” Before you launch into creative and social tactics, take a look at the results from previous holiday campaigns. What worked? What missed the mark? While you don’t necessarily want to rehash the same ideas year after year, the metrics from past campaigns can provide a road map to success.
Setting Your Goals
Before the taglines, hashtags, and design, your campaign will need measurable and attainable goals. Some examples of broad goals are:
- Increase sales
- Lead generation
- Increase followers
While this is a good place to start, you’ll need to dig a little deeper. Set specific benchmarks that your campaign should hit to be successful, whether it’s to increase sales of your latest product by 20%, or to start the new year with 500 new leads captured. Consider setting a goal that will be a bit of challenge to achieve, but not impossible; hitting the mark will make a tangible difference for your business.
Channel Your Efforts
Social media marketing is an important component of your holiday campaign strategy. Depending on the size of your budget, you’ll want to make sure those funds are allocated as strategically as possible. Where does your audience spend most of its time on social media: Facebook, Instagram, Pinterest, TikTok? Pinpointing the channel that your customers primarily engage with will ensure your efforts won’t go unnoticed.
A Nice Place to Land
Where will your social ads and emails lead your customers? To a festive holiday landing page, where your enticing offers (free shipping, discounts, etc.), engaging product shots, and clear calls to action will convince buyers to purchase a gift for that hard-to-please relative…or maybe a little something to treat themselves! Remember to make your holiday offer attractive enough to garner the attention of your potential buyers; it’s the holiday season, after all, and the competition is fierce!
Se Habla Español
No matter your campaign goals, you want to make sure you reach as many people in your target audience as possible. If you’re only marketing to an English-speaking audience, you’re missing out on a huge number of potential new customers. At Paperkite, we have a new Hispanic Marketing Program in place to reach the vast number of Spanish speakers searching for the kinds of products and experiences that our clients offer. Paperkite’s Agency Manager Veronica Pokorny, a native of Peru, makes sure that our campaigns aren’t just literal translations, ensuring that our messaging connects with our Hispanic audience, too.
Ready to get festive? Your holiday campaign can help you start off the new year on a positive note, which after the challenges of 2020 would be welcome! If you’re ready to take your marketing to the next level in 2021, contact Paperkite to see how our team of talented professionals can help you set the bar higher and reach new heights!
