Are you a marketing director for a resort or hotel and just plain running out of ideas for social media posts?
You are not alone! Social media is a hungry beast; even when you think you have fed it enough to last a lifetime – it still wants MORE, leaving you to feel like you are on a hamster wheel. Instead of sharing what makes your property unique, you end up defaulting to overly sales-y messaging and uninspired content or even worse you rarely post and the property starts feeling like a ghost town.
Have no fear Paperkite is here with some social inspiration to get you amped up about creating great content that shares your experience and your value! Below are some ideas to jump start your creativity and make you the superhero for your property:
- Feast Your Eyes: Highlight your talented Chef, holding a signature dish from your menu.
- Shake It Up: Take a short video of your bartender mixing up a signature drink. Be sure to include a simple recipe and show off a beautiful garnish.
- My Mouth is Watering: Everyone loves a decadent dessert, so share a photo of your sweetest treat.
- Can’t Miss: What is your city’s must-try local cuisine? Present your chef’s take on this signature dish, or showcase a local restaurant who does it well!
- Relax: What’s better than lounging by the pool in an oversized hat and sunglasses, with a branded hotel towel and deliciously refreshing beverage in hand?
- You Have to See This: Show off beautiful or interesting views out of a guest room window, whether it’s a scenic landscape or the skyline of your city.
- Get Out and Have Fun: Offer your guests complimentary tickets to a local attraction with their stay and share a short video of a family enjoying their outing.
- Check Out That View: Share a photo from a local landscape photographer to show off the destination and setting.
- Read All About it: Encourage guests to explore all that your location has to offer with an image of someone reading an area guide for your city.
- Work it: Showcase your fitness center or any other recreational activities you have available for your guests.
- For Your Enjoyment: Share all of the wonderful recreational activities your resort has to offer; golf, bike rides, firepits, walking trail, watersports, etc.
- Good Dog: Is your resort pet-friendly? Inform your guests with a photo of a dog lounging on the property.
- Thank You, Come Again: Share a positive review from Google, Facebook, TripAdvisor, etc. Do you have a family that visits every year for Thanksgiving or Summer break? Get a picture (with their permission) and maybe even a quote about what keeps them coming back year after year.
- For the Kids: It’s not just about perks for adults…highlight what your littlest guests can expect, too! Free cookies? Show a little hand grabbing for one, or even a chocolatey smile. Game room? Show kids having a blast!
- Survey Says: What are your guests’ favorite amenities? Menu items? Local attractions? Send out a survey to past guests and post the results, or draw upon your staff’s knowledge of FAQs.
I hope we have sparked some creative ideas for your social content to inspire visitors to stay with you! And if you feel like you need more help – you could always call Paperkite!
