Repeat after me. Email marketing isn’t dead. While the platform has been around for a while and there are technologies that are generating competing performance stats, users still flock to email for brand engagement and communication. In fact, a poll from Disque found that 72% of email subscribers actively subscribe to learn more or stay up-to-date on the latest about a topic that interests them.
So how can marketers keep subscribers engaged and interested in content, without suffering from full-out email creation burn out? Enter automation. By setting up and scheduling pre-designed/written emails based on a user’s behavior, you’re delivering them the goods, while not creating work overload for you or your team. Here are our top recommendations for email marketing newbies:
New Subscriber Welcome Message
Send an automated welcome email when a user subscribes to your list! By creating a new subscriber welcome message, it will make the user feel valued. Take it a step further by offering a special incentive, such as a shopping discount or free download.
New Subscriber Sequence
Once a user subscribes to your list, it’s important to keep them engaged and to get to know your brand a bit better. You can send a series of messages that provides helpful and interesting content to build brand loyalty and trust. A good rule of thumb is to send one email each day for 5 – 7 days.
Contest or Giveaway Confirmation
Contests and giveaways are an awesome way to build your email list! Once someone enters to win a contest or giveaway, it’s always a great idea to send them a confirmation so they get piece of mind that their entry went through. Along with the confirmation, you can also provide additional information about your company, such as trending products, interesting blog posts and other helpful content.
Product Purchase Thank You
The attitude is all about gratitude in this automated email! Anytime a purchase is made, send a thank you email to show appreciation for their business. Take it a step further and offer an incentive toward their next purchase to help build loyalty and repeat business.
Abandoned Cart Email
Sometimes life happens and purchases are left to their lonesome in someone’s online shopping cart. However, this can hurt your revenue big time! According to the Baymard Institute, on average, nearly 68% of shopping carts are abandoned. Ouch. That can add up to thousands of dollars in lost sales. You can set automated messages to remind the shopper that there are items left to be purchased and recoup that revenue. This little “nudge” can do wonders for your conversion rates and generate revenue that would have been otherwise missed out on.
Have you had success with any of these email marketing automation tactics?
