With over 2 billion monthly users worldwide, Facebook remains a powerful platform for reaching customers. Breaking through the infamous algorithm, however, can be a daunting prospect for businesses trying to organically engage with their audience. Facebook Ads provides customizable options that allow businesses to target their message, honing in on the precise demographic or location that will bring the best results. With so many choices available, the prospect of putting together your own ads can be overwhelming. Here’s Paperkite’s guide to navigating the waters of this helpful tool.
Know Your Audience
With the ability to target your audience so precisely, it’s important to understand who will benefit the most from your products or services. How ambitious is your reach? Are you hyper-local, or looking to expand your brand into another region? What age group does your business appeal to? With Facebook Ads, you can tailor your campaign to your audience’s interests and behaviors, so it pays to know who you’re appealing to with your ads.
Meet People Where They Are
Facebook provides a number of options for placement of your ad, and again it’s important to research potential customers. A sure bet is that they’re accessing social media through a phone or tablet; 88% of Facebook users are logging in on a mobile device. Facebook Messenger ads are an extremely effective way to reach your customer base. Ads can be delivered directly to users Messenger inbox, establishing a conversation with them that is a more organic interaction than a static ad. As one of the most downloaded mobile apps, Facebook Messenger ads are a surefire way to reach customers on their preferred platform.
Budget
Budget constraints are a concern for any business looking to produce an ad campaign. Facebook Ads allows you to customize this aspect, as well, giving businesses control over how much they spend per day, a great option for start-ups or small businesses with a more modest budget.
Testing
Facebook’s ad platform provides a really cool feature which allows you to A/B test a number of criteria to see which option is the most effective. You’re able to test different creative (copy, images or both), audiences, ad placement and more to see which version performs the best and then run that particular version for the duration of the campaign.
Tracking Performance
Once your campaign is up and running, Ads Manager provides all kinds of statistics on how your ads are performing across their various placements. This gives businesses the freedom to make changes on the fly, ensuring that their campaign is providing optimal results. Of course, the end goal of any campaign varies – whether you’re looking to increase sales, email subscribers, increase brand awareness, etc. – and Ads Manager provides reports based on what your business hopes to gain.
Facebook Ads is a great option for businesses of all sizes, allowing them to tailor creative elements, audience reach, budget, and reporting for optimal results. Has your team ventured into the world of Facebooks Ads?
