Live streaming has opened up a whole new avenue for companies to jumpstart their video marketing. From YouTube and Facebook Live to Instagram Live and Twitter’s Periscope app, brands can reach their audience with unparalleled immediacy. Consumers spend three times longer watching live video as opposed to pre-recorded segments, so the potential for customer engagement becomes more powerful. Live video is also a cost effective way to improve your marketing strategy. Here are some ways to incorporate live video into your marketing strategy:
What’s New
Introducing a new product via live video is a terrific way to generate buzz and draw customers to your website. Use your social media accounts in the weeks before the big rollout to build anticipation.
Winner, Winner
What could be more dramatic than a live unveiling of your latest contest winner? Instead of waiting for a phone call or email, participants will be on your site actively engaging with content and be able to put a face to your brand.
Live Tour
A live tour of your business is an effective way to pull back the curtain and allow customers a glimpse of the people working behind-the-scenes to make your company a success. Offering a less scripted view into your company’s process builds upon the human connection and lets people see in real time how your products are made or how ideas are generated.
Live Events
Give people around the world an opportunity to participate in your company’s next event. Inviting customers to join in the fun remotely might encourage them to plan a special trip to partake in next year’s festivities, whether it be a concert, conference, or beer festival.
Product Demo
Explainer videos are a more direct way to show your customers how your products work. A live stream of a product demo also allows you to field questions and comments from potential customers as they watch in real time. Providing direct access to your customers builds trust and allows for greater transparency.
As far as picking the right platform, there are many variables that come into play. Read here for a roundup of statistics on the gender and age breakdowns of users for the different services. While the live component is an exciting draw, YouTube, Facebook, Instagram, and Periscope all allow videos to be saved, giving companies the option to reuse the content on another platform. Whatever platform you choose, live video is an excellent way to directly engage with your customers and break down the corporate wall.
Need help building an overall social strategy? Contact our team today and let’s get the conversation started!
