With the explosion of video marketing, more and more businesses are realizing that video is a vital tool in promoting brand awareness and telling their story. According to HubSpot, video will drive more than 80% of web traffic by 2019. That eye-opening statistic is reason enough to add video to your marketing strategy, but here are ten more reasons we believe it’s crucial to expanding your visibility:
1. Google It
Adding video to your website is proven to increase your SEO. Any opportunity to make your business stand out above the others is one that you should grab. A video can bump your company to the top in web searches, providing a significant boost in brand awareness.
2. Get Personal
Video allows you to build a human connection with your customers that the printed word can’t do. It also provides an opportunity to build trust with your potential customers and show off your expertise.
3. Decisions, Decisions
Congo reports that 90% of users believe product videos are helpful in the decision-making process. A high quality video is vital in influencing customers to commit to your business, providing an edge over your competitors.
4. Spread the Word
Consider this: 92% of mobile video viewers share content with others (WordStream). Think of it as 21st century word-of-mouth. The vast reach of one video can drive business in ways that other avenues simply cannot achieve.
5. Make it Mobile
With so many people relying on mobile devices, mobile-friendly video is essential to bringing your message directly to your customers.
6. Your Attention, Please
From 2000 to 2015, the average human attention span decreased from 12 seconds to 8 seconds (Wyzowl), a daunting statistic when vying for potential customers. Video will cut to the chase much quicker than a text-heavy description of what your business has to offer.
7. In the Know
Video has a tangible effect on your presence in the marketplace. Video marketers report a 54% increase in brand awareness (OptinMonster), a significant boost that can’t be ignored.
8. Purchasing Power
We already know that video is influential in the decision-making process, but consumers are 64% more likely to purchase a product after watching video content (Tubular Insights). All the more reason to ensure that your video connects with your target audience!
9. Blinded by the Ads
With the prevalence of banner ads and information on websites, banner blindness causes consumers to tune out the margins. A video can focus the eye, the movement drawing in customers and breaking up the monotony of your home page.
10. Versatility
Video provides you with different options on how to convey information to your customers. Tutorials, product demos, and process guides lend themselves much more to video than a text-heavy format. The old adage “show, don’t tell” still rings true!
Of course, these reasons and statistics won’t do your business much good without a well-produced video. With so many details to consider – scripting a narrative, choosing the right voiceover tone, sound, lighting, etc. – the prospect of starting a video project can be overwhelming. That’s where Paperkite and our experienced staff comes in. As our very own Alyssa Roehrenbeck notes, “[we] do all the heavy lifting so you can just enjoy the process. After the fact, most clients can’t wait to do another one – because now they know making videos is fun!”
