It’s no secret that New York State is experiencing a craft brewery boom right now. With so many options in Central NY alone, it’s crucial to make your brewery stand out as a “must drink” destination for beer lovers. You’ve concocted the perfect ale, set up a welcoming tap room…now what?
It’s time to reach as many people as you can with a video highlighting everything that sets your brewery apart from the rest. According to HubSpot, 80% of customers remember a video they’ve watched in the last month. Coupled with digital marketing expert James McQuivey’s theory that a minute of video is worth 1.8 million words and you have a strong case for showing, not telling, what makes your brewery special.
Recently, we worked with Capital-Saratoga Region to create a video highlighting several area breweries. As our videographer, Megan Haggerty, noted,
“It was important to speak with the brewery owners and employees before the shoot to see what they wanted highlighted in the video.
Once we were onsite, though, we looked for the details that made them stand out.”
The process was collaborative, but our team also brought their creativity and discerning eye to make sure we captured the unique features and friendly faces at each establishment.
Take a quick peek at what we created!
Here are some ideas on what you should focus on in your video:
The People
Show off your staff. Make visitors feel at home before they even set foot in your establishment. Putting a face to the product provides an authentic, human connection between your customers and your business.
The Place
You put so much thought into the design: the barstools, the tables, the glassware, the lighting. Give people a sense of what their stepping into and the mood you’re trying to create with your space.
The Product
Nothing will draw people in like the perfect pour. Get their mouths watering for a pint of your finest brew by putting the spotlight on your product. Set up a flight of your top ales and let the beer do the talking.
The Process
You can use all the flowery language at your disposal to describe your beer or hard cider, but video of your brewing process cuts right to the chase. Flaunt what makes your product unique: is it a state-of-the-art fermenting tank or hops grown on site? Capitalize on the interest in craft-brewing and give potential customers a glimpse at how you do it.
A video of your business is a sure-fire way to make sure that you’re not only reaching future customers, but that they’ll remember you when planning their next trip or night out. Let the Paperkite team bring out the best of what your brewery has to offer. Contact us today to start the conversation with our video team!
