Five Critical Reasons Why You Can’t Ignore Brand Photography
Have you heard the saying that a picture speaks a thousand words? Brand photography for your business is absolutely no different. In order to cut through the abundance of clutter, companies are making the creation of high-quality imagery more important than ever. In fact, the 2015 Social Media Marketing Industry report showed that 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. With that overwhelming statistic, let’s take a look at five key reasons why brand photography should always be at the top of your priority list.
They look more professional
No one likes to see grainy, blurry or over/under-exposed photos. They’re hard to look at and strain the eyes. While camera’s have become more advanced on smartphones, sometimes they just don’t cut it when used to accurately represent your business. Images taken on a DSLR camera have much better quality in terms of sharpness and color and should be used to create professional images for your website and print materials.
They’re the most visible reflection of your business
Imagery is a critical component of your company’s brand. If your product or service images are old, they may inaccurately represent your business’ offerings and mislead your customers. Make sure all of your product images are up-to-date, along with any supplemental imagery, such as office buildings, company automobiles, and staff headshots.
They’re the biggest attention-grabber
Did you know that the attention span of a human is only eight seconds? Believe it or not, that’s less than that of a goldfish. Your images work like magnets to attract attention. According to Kissmetrics.com, social media posts that have quality images attached with the post get 94% more views than those that don’t.
They prompt action
Have you ever seen a beautiful picture of a gorgeous tropical paradise and started researching your next vacation right there on the spot? Or have you seen the sad, desperate eyes of a frail and hungry child and donated immediately to a charitable organization so they can have something to eat? Powerful images pull at the heartstrings far more effectively than only text words can. Taking it a step further, people following directions with text and illustrations perform 323% better than people following directions without illustrations, according to Hubspot.com.
