November 2016

Since Paperkite’s beginnings in Cooperstown, we’ve been looking for a way to reach out to even more businesses in different areas of New York State. One route was to explore the capital region and it’s diverse economy, a unique area due to it also being the seat of the state government. Finding an opportunity to spend more time in such an important region was a long-term goal for our company’s founder, Susan Green.

Have you heard the saying that a picture speaks a thousand words? Brand photography for your business is absolutely no different. In order to cut through the abundance of clutter, companies are making the creation of high-quality imagery more important than ever.

A few weeks ago, we published the Ultimate Beginner’s Guide to Snapchat. So, now that you know the ins and outs of the emerging social media platform, we’ll show you how you can apply this technology to your business to gain exposure to Snapchat users.

Remember when the mid- to late- 1990s were the wild, wild west of web design? Flashing banners, visitor counters, busy backgrounds and eye-straining color schemes ruled the newly-created information superhighway. Neverending copy was pulled straight out of a brochure and smartphones and tablets were something straight out of the Jetsons.