October 2016

As the saying goes “The only constant in life is change.” And of course, the Internet is no exception.

As new user-experience technologies are developed and discovered, they bring additional challenges for brands to come up with new, creative ways to gain exposure online. That challenge can be even more daunting when even the most simple of discovery tools – the organic search – might eventually become obsolete.

Building a solid public relations strategy isn’t a luxury, it’s a necessity. PR teams are critical to have in place so they can build and maintain a brand’s positive image, bridge relationships with media and influencers, and help a brand stand apart from competitors.