Print versus digital seems to be the ongoing debate in nearly every creative field, including photography, art, and book, magazine, and newspaper publishing—and advertising is no exception. With studies demonstrating that adults spend 47.1% of their daily media-consumption time—that’s 5 hours and 46 minutes—with digital media and only 3.5% (26 minutes) with print, it’s easy to see why advertisers are jumping to ditch traditional channels in favor of digital, social media, and mobile app ads.
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