A few weeks ago, in our post on maximizing the benefits of your branding efforts, we touched on the importance of creating a set of guidelines after a brand has been established. To maintain consistency of brand and strengthen customer recognition, it’s important that all the decisions that your company and your branding team spent weeks deliberating—colors, typography, logo—be “set in stone” in a brand style guide, accessible anyone who may be responsible for creating or updating any brand-related content.
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