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jen
jen In Marketing, Paperkite Spotlight, Services, Travel Marketing

Revamp Your Tourism Marketing Strategy in 2025

Revamp Your Tourism Marketing Strategy in 2025 The travel industry is evolving faster than ever, and what worked last year might not cut it in 2025. To stay ahead, it’s…

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jen
jen In Marketing, Paperkite Spotlight, Travel Marketing

Introduction to Digital Marketing in the Tourism Industry

Introduction to Digital Marketing in the Tourism Industry If you’re a Destination Marketing Organization (DMO) or tourism business, you already know how tough it can be to stand out in…

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jen
jen In Marketing, Paperkite Spotlight, Travel Marketing

What is the Digital DMO Model?

What is the Digital DMO Model? Travelers have changed how they explore the world, and destinations need a strategy that keeps up. The Digital DMO Model uses online tools, social…

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jen
jen In Marketing, Paperkite Spotlight

A DMO’s guide to MICE travel marketing

Attracting the right audience is key for Destination Marketing Organizations (DMOs) looking to drive economic growth and boost local tourism. One powerful yet often underutilized avenue is MICE tourism. This…

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jen
jen In Marketing, Paperkite Spotlight

Geofencing vs. Geotargeting: Location-Based Marketing Strategies for Maximum Impact

In digital marketing, reaching the right audience at the right time is key—especially for destination marketing organizations (DMOs) and tourism brands that rely on drawing visitors to a specific place….

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jen
jen In Paperkite Spotlight

Say Hello to Award-Winning Paperkite

We have big news to celebrate here at Paperkite! We are proud to announce our inclusion on Inc. Magazine’s third annual Inc. 5000 Regionals: Northeast list, ranking #160 amongst the...
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jen
jen In Tips and Tricks, Uncategorized

The Paperkite Guide to Building Your Best Website

At Paperkite, we believe that a website is your virtual welcome mat. The first impression that potential customers will have of your business or organization is made online. Whether you’re…

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jen
jen In Social Media, Uncategorized

Why Are My Posts Not Getting Likes?

You take a high-quality photo of your new product. You edit the photo just a bit, brighten it, maybe add some contrast. You craft a fun, witty caption. You post…

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jen
jen In Paperkite Spotlight, Uncategorized

How to Throw the Best Office Christmas Party

“It’s Christmas, we should celebrate they say, just a little get-together for the employees. Have a few drinks, blow off a little steam, nothing crazy” – The Office, Christmas Party…

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jen
jen In Social Media, Tips and Tricks

The Social Media Debate: Should You Be Posting Every Day?

Social media managers, influencers, and casual users looking to increase their numbers have been engaged in an ongoing debate: should you be posting on social media every day? There are…

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Recent Posts

  • Revamp Your Tourism Marketing Strategy in 2025
  • Introduction to Digital Marketing in the Tourism Industry
  • What is the Digital DMO Model?
  • A DMO’s guide to MICE travel marketing
  • Geofencing vs. Geotargeting: Location-Based Marketing Strategies for Maximum Impact

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