Visit 1000 Islands Since 2021, Paperkite has provided ongoing services for Visit 1000 Islands, including Creative Design, Marketing Strategy and Management targeting both US and Canadian visitors to this classic tourist destination.
My NY Vibe This campaign launched August 1st across Google SEM, Display, Meta, TikTok, and digital radio. In 3 months, we accomplished nearly 3.4 million impressions, 63k clicks, an overall CTR of 1.87%. We’ve seen over 1,400 conversions with an overall CVR of 2.29%. Comparing August to October, our conversions grew by 212%. Our strongest performing channels have been Google SEM, Meta, and Spotify. Website traffic has grown 1,779% since this campaign has launched with engaged sessions improving by 883%.
The Otesaga Resort Hotel Starting in 2013, Paperkite has partnered with the Otesaga Resort Hotel providing Creative Design and Copywriting Services, Media Purchasing and Management, Photography and Videography and in 2020 included Social Media Management.

  • Facebook Followers +5%
  • Instagram Follower +17%
  • LinkedIn Follower +5%
This Is Cooperstown GOAT This campaign launched April across Google SEM, Meta, TikTok, Snapchat, Connected TV and had a small geo-fencing campaign targeting the Saratoga Racetrack during the 2024 horse racing season. Since launch, we have served nearly 2.9 million impressions, have generated nearly 126k clicks, with an overall CTR of 4.40%. We’ve seen over 31k conversions with an overall CVR of 24.81%. Through our geo-fencing tactic alone, we were able to attribute 116 visits to our marketing efforts.

Results Driven,

Customer Focused.

Meet Paperkite.

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Paperkite is a digital marketing agency and creative studio that connects you with the modern consumer.

Help is on the way!

With Paperkite’s full spectrum of creative and marketing services, you won’t miss an opportunity to grow your brand.

DIGITAL MARKETING

From programmatic, search, and social to emerging platforms like TikTok and Connected TV, we will reach your people with a creative and targeted approach – executed by the Paperkite team.

BRAND DEVELOPMENT

Step into the spotlight with a memorable brand. We’ll help you stand out from the crowd, using the power of your own story to connect with consumers.

WEBSITE DEVELOPMENT

The first impression you make will often be online, and our websites are designed to inspire action.

PHOTOGRAPHY/
VIDEOGRAPHY

Engaging visuals make you real to consumers and help you stand apart. Enough said.

MEDIA BUYING

So many channels, so many opportunities. We’ll find the right mix to get you in front of your audience so they can’t miss you!

Do great work. Be great to work with.

Getting results for our clients is our top priority. Don’t take our word for it, though.

I’ve worked with may different agencies throughout my career and I can confidently say that Paperkite is the most efficient and productive team of creative minds and I highly recommend their services.

Cassandra HarringtonExecutive Director, Destination Marketing Corporation for Otsego County

From market research, to content creation, to graphic design, every aspect of the process was executed professionally and with attention to detail. The team was friendly, organized, professional, and easy to work with throughout every stage of the process. We were incredibly impressed by how our applicant numbers increased after a single campaign with Paperkite. I cannot recommend their services highly enough!

Miriam Murray (she/her/hers)SUNY Delhi, Recruitment Coordinator

Our team was just dipping our toe in the water when it came to creating a digital marketing campaign, and we wanted a partner from whom we could learn and expand our own skill sets. Paperkite understood what we hoped to accomplish and helped us build a plan that met our budget and aspirational goals. Crafting this plan was critical to setting a baseline for our success, and I felt confident that Paperkite was just as invested in this success as we were. They went above and beyond to help us take our message to new markets and the next level.

Jeff GantSUNY New Paltz

We’ve been working with Paperkite for several years–in many varied capacities. Susan and her team of professionals have been an endless resource for new ideas and creative direction. Paperkite is responsive, dependable, interested in my needs, and always pleasant to work with. I recommend them to anyone who wants their business to stand out from the competition.

Todd KenyonDirector of Marketing and Communications Fenimore Art Museum and The Farmers’ Museum, Cooperstown, NY

Simply stated, the team at Paperkite drives results. They are innovative and creative and think outside of the box. They know how to effectively build and work within a budget. Their team is professional and organized and knows how to manage a project from start to completion. They are in tune with the latest technologies and trends. Their reporting is excellent and they make it simple to analyze progress and make necessary changes based on results.

Annamaria BellantoniVice President, Tourism, Saratoga County Chamber of Commerce, President, Capital Saratoga Tourism Association

Results drive satisfaction and with Paperkite our E-Commerce sales have increased by 75% and our in-store sales have also seen significant growth over every key metric.
They reinvigorated our social media program with content that we could not produce ourselves. Engagement continues to increase because of the quality of content that not only delivers news and information but drives sales and site visits.

Bill MichaelsOwner, Fly Creek Cider Mill

Not only are we happy with their dynamic design work and steadfast attention to detail, but their team is incredibly personable, kind and good humored. They always keep our organization’s best interest and needs at the forefront.

Tara BurkeExecutive Director, Cooperstown Chamber of Commerce

Marketing requires constant innovation and Paperkite has continuously shown that their skills, attention to detail and a forward-looking culture have driven the agency ahead of the curve.

Tjibbe LambersMarketing Director, Otesaga Resort Hotel

Meet Your Team

With Paperkite’s full spectrum of creative and marketing services, you won’t miss an opportunity to grow your brand.

We love our clients!

Simply put, we love our clients. We’re ready to help you shine bright, too!

Certifications and Tech Partners

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Ready to put your brand front and center?

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